Outsourcing

Media outsourcing of a media consultant represents a full-fledged alternative to client’s own employee (on the post of media manager). Consultant is obliged to advocate the client’s interests and authorized to directly communicate with the media agency and media. The aim is to achieve maximum efficiency of media planning and buying from the client’s side.

Advertising outsourcing is a very efficient instrument in particular for businesses, which do not have sufficient manpower experienced in communication with advertising agencies and managing and assessing their work. The role of an advertising consultant is to represent client’s interests in communication with advertising agencies or other suppliers so that advertising optimally helps fulfill business objectives.

  1. Media and advertising audit services
  2. Media and advertising consulting services
  3. Definition of communication with media and adverting agency
  4. Coordination of conflicting campaigns of internal clients/brands
  5. Briefing, managing, overseeing and assessing media and advertising agency
  6. Verification and approval of invoices from media agency and media
  7. Supervision over media budget allocation and client commitments
  8. Assessment of all outputs with regard to consistency of advertising campaign, creative quality and brand’s position
  9. Monitoring of the client relation with media or advertising agency, identification of weak points and definition of  functional creative and approval processes
  10. Coordination of external and internal communication in line with the brand’s position