Why are we here?
We joined our long-term experience together to help our clients to interconnect the media and creative strategy in order for advertising to sell and be effective.
We joined our long-term experience together to help our clients to interconnect the media and creative strategy in order for advertising to sell and be effective.
We are independent media and advertising consultants focused on the Czech and Slovak markets. The core of our services is audit, consulting, outsourcing and brainstorming.
We do not compete with media or advertising agencies, we are not interconnected with any agency, we do not buy classical media or produce advertising.
It seems that it has never been so easy to make a bargain or waste money on advertising as now. People’s attention is so split that for an efficient advertising it is essential to join the media and creative components.
During our previous experience, we were used to bear responsibility for advertising success on the level of media planning as well as on the level of creative proposal preparation and campaign realization. More than 15 years of work for a wide range of clients has strengthened our belief that resources invested in advertising bring most fruit if the media and creative strategy are a result of mutual inspiration of “media” and “creative” teams rather than prepared individually.
Establishing the consulting team Mačinga & Hladký at the beginning of 2012 is a logical reaction to the direction of advertising development both home and abroad. It is precisely the treatement of the media and their interface with the creative devices that we consider the best way how to improve the effectivity in advertising. We have thus brought together our client, media and advertising experience to serve our clients efficiently in times when advertising is changing its established rules and success depends on ability to flexibly respond to all changes.